Ambitious ideas
For individuals who need a sharper proposition, a clearer plan or an experienced thinking partner.
Doctor · Strategy · Innovation
IdeasImpactIn Real Life
I solve complex problems and turn ambitious ideas into reality.Good outcomes begin with clear thinking. AI has shortened the distance between an idea and something real, but speed has only made the right questions more important. I look beneath the obvious problem, challenge what others take for granted and use the best tools available to move from sound judgement to purposeful action.
How I think
Curiosity, judgement and the confidence to make complexity useful.
I have always been interested in why things work, where they fail and how they could work better. Emergency Medicine made that instinct practical. It taught me to understand a complicated system quickly, separate signal from noise and make thoughtful decisions when certainty is impossible.
Medicine and strategy ask the same essential questions: what is really happening, what matters most and what should we do next? Today I use that approach beyond the clinical setting. I challenge assumptions, uncover the real problem and turn ideas into practical strategies, products and services that survive contact with real life. The best tools help me think deeply, move quickly and test ideas against reality. Judgement still leads.
Complex organisations
Product strategy, AI strategy, innovation and workflow redesign grounded in the problem that actually needs solving.
Practical frameworks
Free Resources
Practical frameworks and AI tools you can use immediately.
Thinking, made real
Every project begins with a problem worth solving.
Your next idea
You’ve seen how I think.
If you’re building something important, I’d love to help.
Product StrategyHealthcare InnovationDigital HealthAI ImplementationProduct ReviewsAdvisorySpeakingWorkshops
Work with me
Let’s think it through
Have a difficult problem?
Whether you are shaping a business, designing a product or rethinking how your organisation works, I would love to hear what you are working on.